Melanie Hainzer: Influencer Marketing in 2022

Podcast by Michael Pedersen with Melanie Hainzer, CMO at Rootz. Rootz has been wildz'ly successful in the casino space and a big part of the success is influencer marketing. Melanie is the CMO of Rootz and was one of the early operators to get involved with influencer marketing and casino streamers and in this episode, she shares how it all got started, what she looks for in influencers, what to avoid and how to measure success. It's packed full of value for anyone interested in this space, a must-hear episode. Enjoy. ABOUT MELANIE HAINZERMelanie has been working in the iGaming sector for more than a decade, with a good portion of that geared towards affiliation, business development, and online marketing. Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveller and wine enthusiast 🔴 Watch the episode on Youtube: https://youtu.be/DD7cFTfPoBk This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play