Mike Cooper: Consumer Insights and Attitudes

Michael Pedersen sits down with Mike Cooper from Trinity McQueen to speak about consumer research and customer insights, and why they are important. The macro-environment of the iGaming industry and how to have the last 2 years impacted it. The shift from linear TV to the organic content, how to better understand the consumer’s needs and much more. About Mike Cooper, Head of Betting and Gaming Insight at Trinity McQueen Mike has worked in consumer insight for almost 20 years, and now heads up Trinity McQueen’s betting and gaming insight division.  Having worked for many of the UK’s largest betting and gaming operators, Mike specialises in brand and CX insight: helping to create brands that customers crave and experiences that meet and exceed expectations _____  This episode of the iGaming NEXT podcast is hosted by Michael Pedersen and is brought to you by:  Pragmatic Solutions. – Leading iGaming platform technology.  Sponsored by: Pragmatic Play, and Playson