Thomas Mahoney: Employer branding; the concept and where it's headed

In this episode, Heidi Lofthus sits down with Thomas Mahoney, Cheif Marketing & Operations Officer at ARize Group. Thomas explains employee branding and why it's important for every business. The concept has evolved and lived through two ‘generations’ of employer branding with a third one on its way. What is certain is that employer branding has become an integral part of company structures, however, we do experience high staff turnover levels due to the mis-aligned implementation of this concept. Whilst we continue to learn and adapt to a fast-moving macro-environment, Thomas is all in for a version 3.0, where employer branding integrates technology as a key framework component to create a futuristic working experience which will change the way employees work and interact with each other. He also discusses how his company, ARize Group, a leading 3D, AR & VR supplier for businesses can provide solutions for employee branding. ABOUT THOMAS MAHONEY  Over 17 years of B2B & B2C experience in iGaming, E-commerce & Blockchain specialising in Employer Branding, Marketing & Brand management, as well as social media platforms and Operations. In parallel to every role and project Thomas has worked on, Employer Branding is a concept he has been evolving and working to educate people on within the digital industry since 2010. Thomas has also worked as an employer branding journalist to stimulate the integration of this concept by industry players and his work has also assisted numerous brands win awards in the Employer Branding space. A demonstrated history of working with high level management executives and building teams of various natures. He holds an M.B.A. focused in Marketing (social media platforms) from Henley Management College, London. _____   This episode of the iGaming NEXT Podcast is hosted by Heidi Lofthus, Project Director at iGaming NEXT and is brought to you by:   Pragmatic Solutions. – Leading iGaming platform technology.  For more info, visit website: https://pragmatic.solutions/  Sponsored by:  Pragmatic Play- https://www.pragmaticplay.com/  Fast Track- https://www.fasttrack-solutions.com/  Playson- https://playson.com/  Bombay Group