Troy Paul: The Power of Micro-Influncers

🎙 Podcast with Michael Pederson and Troy Paul, Co-Founder and CEO of SGG Media   Michael returns with a very interesting guest to talk about using micro-influencers. What is a micro-influencer? Why use them instead of the macro-influencers like Kim K? A ll of this and much more are discussed during the podcast.   You'll learn all about this new marketing landscape, how to utilize influencers in the iGaming space, social media as a marketing tool and streamers. ABOUT TROY PAUL:  An entrepreneur with a passion for the legal Sports Gaming industry. Paul founded Sports Gambling Guides, an affiliate marketing website, after graduating from NYU. His team is constantly expanding their advertising partnerships and they are open to new opportunities   _____  This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by:  Pragmatic Solutions. – Leading iGaming platform technology.   Sponsored by:  Pragmatic Play, Bombay Group & Playson