Chris Hopf – PricingWire: You are Worth the Price You Accept

Why you have to check out today’s podcast: Discover how Chris Hopf's pricing metric decision guide can help you evaluate your options and confirm your existing pricing approach The difference between pricing metrics and value metrics and discover why not all value metrics should be used as a pricing metric Know how understanding your customer better through metrics can help you achieve your revenue goals faster and with more confidence   Chris Hopf worked for more than twenty-five years as an owner, employee and as a consultant with small startups, mid-sized mergers and Fortune 50 Corporations such as Microsoft and United Technologies. He helps client companies clearly communicate their value advantages, convert more prospects, keep more customers and capture their markets' full profit potential. His experience spans a number of industries including software, technology, IoT, AI, ML, digital media, retail, publishing, general and specialty contractors, industrial suppliers and wholesale distribution and more. In this episode, Chris shares his pricing journey, all about his decision guide tool for pricing that helps determine business profit, and the importance of understanding the customer to help you increase your pricing confidence.    “Pricing confidence comes from value clarity.” - Chris Hopf   Stay updated on all thing pricing.   Subscribe to 'The Pricing Perspective' here    Topics Covered:  01:10 - Chris’s pricing backstory and how he got involved in pricing in  every company he worked for  02:37 - The story behind his ‘Decision Guide for Pricing Metric’  03:26 - The difference between value metric and pricing metric  04:15 - Mark’s insight on value metric versus pricing metric  11:20 - Different evaluation example using his ‘Decision Guide for Pricing Metric’   19:45 - How pricing metric encourages per use or charging per user  22:40- Examples of what a company don’t measure in terms of internal execution  23:49- Creating your pricing metric, differences and cost impact 26:08 - Chris valuable advice: "Give your pricing a chance. One of the best ways to really inform your pricing should always start to understand your customer.’"  Key Takeaways:  “Pricing metric is what we look at the seller side and the value metric is what we look at the buyer side.”- Mark Stiving  “Pricing confidence comes from value clarity. So the more you increase your value clarity the better you understand your customer and the difference you make and what they care about what they’re trying to accomplish, you will simultaneously also be increasing your pricing confidence.” - Chris Hopf    Connect with Chris Hopf pricingwire.com  LinkedIn  Twitter  Instagram    Connect with Mark Stiving  Email: [email protected]  LinkedIn  Twitter