The Power of Purpose To Drive Team Alignment

In this episode of Impactful Teamwork, host Julia Felton explores the significance of purpose within organisations. Felton, a leadership development and team engagement specialist, emphasises the importance of a clearly articulated purpose to unify team efforts and avoid silo mentality. She references insights from her book, 'Unbridled Business,' and other industry thought leaders like Simon Sinek, to illustrate how a compelling purpose can drive motivation, ethical business practices, and ultimately, profitability. The discussion covers how a purpose-driven culture not only engages team members but also attracts customers and investors. Felton encourages listeners to reflect on their organisation's purpose and to ensure it is lived daily, citing examples from companies like Disney, Apple, and Unilever.02:01 The Power of Purpose in Business02:41 Generational Shifts and Purpose03:34 Purpose Beyond Profit07:15 Simon Sinek's Golden Circle12:43 Examples of Compelling Company Purposes13:32 Purpose, Mission, and Vision14:54 The Role of Purpose in Personal and Business Success21:36 Reflecting on Your Company's Purpose24:06 Conclusion and Final ThoughtsConnect with Julia:WebsiteLinkedInFacebookInstagramTake the IMPACTFUL Teamwork Quiz to assess your team's communication, creativity culture, goal clarity, and conflict resolution skills!Listen on Apple PodcastsListen on Spotify