The Brand Leader - A Conversation with Vivaldi's Founder and CEO, Erich Joachimsthaler

Today's guest - Erich Joachimsthaler - is the #1 brand strategist on the planet.  He built from scratch a top-ranked professional services firm - called Vivaldi_ - which regularly advises the world's most admired CEOs and chief marketing officers - on their most complex transformational issues.  Joachmisthaler's leadership journey will amaze you. He has continuously 'written the next chapter' - each new one more riveting than the last  - from humble roots growing up in a small town in Germany to earning a doctorate from Harvard Business School to co-authoring Brand Leadership (with David Aaker) which literally redefined the way companies think about brand, strategy and their core purpose.  It's no wonder why top talent and future leaders are attracted to Vivaldi. The firm has a unique culture and inspires future leaders to reach maximum potential. His most recent book - The Interaction Field - has been recognized by top scholars at elite business school. We all know that something fundamental has changed in how businesses deliver value, but many of us have no idea what to do about it. This deeply insightful book takes you behind the scenes to explore the idea of shared value - for real. Virality, network effects and learning have changed the very nature of competitive advantage. This deeply insightful book will show you how to use these shifts to your advantage."―Rita Gunther McGrath, professor, Columbia Business School "A thrilling new way of looking at a successful business model for the future. This fascinating book contains great business stories-such as LEGO, John Deere, Alibaba, Flatiron Health, and more-as well as important thinking today's CEOs should become familiar with."―Vijay Govindarajan Coxe Distinguished Professor at Tuck at Dartmouth NYT and WSJ Best Selling Author, Three Box Solution: A Strategy For Leading Innovation "In this powerful and groundbreaking book, Joachimsthaler clearly demonstrates how platform thinking can be utilized to create shared value and drive new growth for companies and brands."―David Collis, Adjunct Professor at Harvard Business School, author, Corporate Strategy: Resources and the Scope of the Firm "A fascinating, practical and insightful book that brilliantly examines the value that platform thinking can bring to companies and brands in today's hyper-connected world."―Sangeet Paul Choudary, CEO of Platformation Labs, International best-selling co-author, Platform Revolution and author of Platform Scale "An engaging, insightful and immensely practical book on building strong brands and businesses delivering not just shareholder value but also shared value for companies, customers and society."―Vince Hudson Senior Vice President, Enterprise Marketing Strategy, American Express www.imperfectleaders.com