In Clear Focus: Audio Branding - How Sound Can Build Brands

In Clear Focus this week: Transcending language and cultural barriers with sound-based branding. We're joined by Laurence Minsky, a marketing expert and the co-author of “Audio Branding: Using Sound to Build Your Brand.” Larry discusses the theory and practice of creating entire sonic languages and how they can be leveraged for long-term brand-building. The show notes link to the case studies discussed in the episode.