In Clear Focus: Brand Storytelling

IN CLEAR FOCUS: Our guest this week is Miri Rodriguez, the author of Brand Storytelling, this month's Bigeye Book Club selection. Miri discusses how brands can use stories to connect with consumers on a deeper level. Miri also shares how she prototypes stories based on design thinking principles and reveals some storytelling magic tricks. IN CLEAR FOCUS listeners can claim a 20 percent discount on Brand Storytelling by going to KoganPage.com and using the promo code BIGEYE20 at checkout.