In Clear Focus: Connected Packaging with Jenny Stanley

IN CLEAR FOCUS: The first episode of our 13th season examines connected packaging with Jenny Stanley of Appetite Creative. Jenny explains how smart packaging bridges the gap between physical and digital commerce, enabling CPG brands to engage with consumers in innovative ways. We discuss how connected packaging provides invaluable data to improve marketing strategies and supply chain processes. Plus, new creative possibilities for brands and smart packaging's role in sustainability messaging.