In Clear Focus: Customer Insight Strategies

In Clear Focus: Our guest this week is a successful business leader with international experience. Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands. Christine offers advice for women working in martech, and explains why we all need to feed our brains!