In Clear Focus: Diversity, Equity, and Inclusion in Consumer Research

In Clear Focus this week: Bigeye discusses the results of a Market Research Society report with its author, Dr. Marie-Claude Gervais. Co-founder of Versiti in London, UK, Dr. Gervais conducts research with traditionally underrepresented groups in society. She explains the roots of many market researchers' unconscious biases, the benefits of engaging with minority audiences, and suggests practical steps we can take to ensure consumer research is truly diverse, inclusive, and representative.