In Clear Focus: From Viewability to Attention with Lumen Research

IN CLEAR FOCUS: As advertising grapples with the challenge of capturing and holding viewers' attention, Lumen Research has emerged as an industry leader, providing innovative solutions to help brands develop effective creative and plan media more efficiently. Bill Forelli, Lumen's VP of Sales for North America, explains the components of Lumen Research's suite of attention measurement, targeting, and activation tools and discusses the impact they can have on clients' campaign performance.