In Clear Focus: Inspiring Green Consumer Choices

In Clear Focus: While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there's often a gap between people's expressed intentions and their actual behaviors. In this week's podcast, applied consumer neuroscience expert Michael Smith joins us to discuss his new book, Inspiring Green Consumer Choices. Hear what Michael believes marketers and advertising creatives need to do to encourage more consumers to purchase sustainable products and services.