In Clear Focus: Multicultural Marketing Now

In Clear Focus this week: Full service marketing agency Bigeye examines advertising for communities of color. Multicultural pioneer George Zwierko offers tips for targeting Hispanic audiences and Reema Elghossain of the 4A's talks about the benefits of creating diverse, equitable, and inclusive agencies. Darius Lana, Associate Director of Marketing at Pearson, and Bigeye's Digital Marketing Specialist Maegan Trinidad share their experiences of the Multicultural Advertising Internship Program.