In Clear Focus: Near Future Laboratory with Julian Bleecker

IN CLEAR FOCUS: In the second of two conversations, Julian Bleecker discusses how the Near Future Laboratory helps organizations envision future scenarios using Design Fiction. Julian explains why imagination is essential for solving existential challenges and how it will help us shape the future. We also discuss Solarpunk, regenerative design, the future of work, and how Design Fiction can be applied to enrich marketing and advertising with immersive research and creative storytelling methods.