In Clear Focus: Qualitative Market Research Online Communities

In Clear Focus: Stephen Cribbett and Terri Sorenson from human insights company Further join Bigeye to explore qualitative marketing research agency tools and techniques. Learn how qualitative research differs from quantitative and the benefits of asynchronous market research online communities, or MROCs, compared to in-person research. We discuss the differences between North American and European approaches to marketing research and the continuing impact of COVID-19 on consumers' lives.