Brand & Culture: A Case Study

Hear how branding happens in the real world with this case study of Cadence Bank’s massive rebranding effort–from the very people who conducted the process. Join returning experts Beth Flom and Andrew Bogucki of New York-based Tenet Partners and Cadence Bank’s Chief Marketing Officer, Jackie Hooper, to discover the ups, downs, ins and outs of an authentic branding process. Plus: special guest Dan Rollins (Chairman & CEO, Cadence Bank) discusses how to shape the culture that will become the foundation of your brand.