🔮 How to Build Communities, TikTok Success and Content Tips w/ Oscar Mackenzie, Head of Marketing at Shares

In this episode, we jammed with Oscar Mackenzie, Head of Marketing at the fintech app, Shares. Previously Social Media Lead at Cleo, Oscar knows a thing or two about community building and engaging content on social.    You'll learn about 📚 0:00 Intro. 1:37 Building community in fintech. 4:05 Revolution in investing tools. 8:33 Social media strategies in FinTech. 11:20 The leveled playing field. 15:11 Mini documentaries about companies. 18:28 Compound interest and investing. 21:38 Content strategy and business impact. 24:06 Tips for content strategy on TikTok. 28:30 Articulating community at Shares. 33:03 Community as a growth strategy. 39:26 Building a cult-like community. 43:20 Brand value in fintech. 46:14 Future trend: The CEO is the content. 49:00 Building a three-dimensional community.   🖇 Useful links 🖇 🔔 Oscar on Linkedin: https://www.linkedin.com/in/oscarmackenzie/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️