🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry. Chapters 📌  [00:00:00] Intro [00:01:23] The death of UGC. [00:06:01] App experts community at App Promotion Summit. [00:10:31] Marketing in martial arts and music. [00:16:33] Attribution challenges for app clients. [00:18:32] App campaign budget challenges. [00:22:19] Mobile App Advertising Strategies. [00:26:00] Unrealistic expectations from investors. [00:30:01] Payback period and business models. [00:35:28] Attribution challenges in mobile apps. [00:38:26] The importance of looking at the macro results. [00:41:22] Customer research for funnel optimization. [00:43:59] Paywall optimization strategies. [00:48:59] AI integration in feedback process. [00:50:28] UGC and Creative Mix. [00:56:30] Move fast and break shit. [01:00:08] Influencer marketing challenges. [01:01:45] Influencers impact on consumer behavior. 🖇 Follow links 🖇 👉 Nathan Hudson on Linkedin: https://www.linkedin.com/in/nathan--hudson/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!