🔮 Product launches, Finding PMF and K-factor w/ Imi Read, Head of Product Marketing at Onin

Episode 4 is here baby 🎉 It's the first time we receive a guest, and what a guest. Imi Read, Head of Product Marketing at Onin. There are a ton of golden nuggets in this episode, we discuss how to launch a product (Onin), find product market fit, and the importance of distribution.  Imi also talks about her career in marketing and specifically her experience working for a marketplace called Contact. They discuss the challenges of finding supply for Contact's niche marketplace and the dynamics of marketplaces in general.   Such a pleasure to jam with! Hope you enjoy listening to it.   ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free.   https://ingrowthwetrust.beehiiv.com/subscribe   FIND US ON SOCIAL: Jake's Linkedin: https://www.linkedin.com/in/jakemayell/ Yoann's Linkedin: https://www.linkedin.com/in/yoannpavy/ Yoann's Twitter: https://twitter.com/yoannpavy TikTok: https://tiktok.com/@ingrowthwetrust   Timestamps for you lazy people 👇 0:00 Intro 6:45 Modern calendars not working. 7:32 Planning events in messaging apps. 11:28 Product value over marketing. 15:03 Reducing friction for viral growth. 19:11 User experience and research. 23:24 Launching your product and App Store Ads. 25:21 App Store Ads for Scalability. 29:30 TikTok marketing strategies. 33:23 Testing different app copies. 36:07 Product marketing challenges. 40:00 Balancing Product and Distribution. 44:23 Measuring product virality. 47:38 The impact of metrics. 51:02 Building a waitlist. 54:27 Iterating on product development. 58:26 Monetization strategies. 1:02:23 Mood tracking app. 1:05:42 Freemium vs paid products. 1:08:49 Content creation and engagement.   If you liked this episode, follow the pod on Spotify/Apple and leave us a 5 ⭐️ review.   Peace out ✌️ Jake & Yoann   Keywords: Marketing, value, noisy world, guest, marketplace.,models, marketplace, Uber, challenges, marketing,brand, partnerships, performance marketing, product marketing, Onin,CRM, churn, product market fit, positive churn, jobs to be done.,products, growth loops, value, marketing, push notifications,creating an event, shareable, link sharing, viral loop, switching costs.,app, keyboard extension, calendars, platform, marketing,research, panel groups, product, value, feedback,keyboard extension, UX, surveys, app store ads, product market fit,growth levers, metrics, launch, data, App Store ads,conversion rates, scheduling app, TikTok ads, UGC content, influencer-led advertising,TikTok, social media, video content, product promotion, viral videos.,rapid creative testing framework, testing, growth phase, messaging, product market fit,granular messaging, hook, advertising fundamentals, rapid testing, narrow targeting,product, distribution, messaging, branding, keyboard,app, links, distribution, product market fit, balance,product market fit, retention, k factor, growth engine, virality,K factor, metrics, dashboard, competition, TikTok.,work, metrics, performance marketing, anxiety, minimum viable product,calendars, waitlists, public app, feedback, next feature fallacy,launch, market, pivot, vision, app development,distribution, keyboard extension, feedback, iteration, monetization,monetization, focus, product, payments, paywall,tools, app, mood tracking, growth hacker, honesty,freemium model, capped features, growth, funnel, referral rate,mug, connoisseur, videos, views, test