🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes. Tune in for more on content marketing, community building, and CRM strategies! Chapters 📌  [00:00:00] Intro [00:00:31] Fintech marketing community growth. [00:06:18] Podcasting challenges and strategies. [00:09:08] Building relationships with listeners. [00:13:26] Content distribution strategies. [00:15:36] Niche Marketing Strategies. [00:18:23] Content creation strategies. [00:23:40] Content creation using AI. [00:27:40] Summarizing webinars into articles. [00:29:08] AI in podcast automation. [00:34:03] Mega blogs versus targeted article. [00:39:13] AI formality detector in writing. [00:42:50] Educational vs. sales content. [00:45:20] Comparison posts in content marketing. [00:49:19] Comparison posts and sales strategies. [00:51:51] Reddit vs. LinkedIn for B2B. [00:56:55] Written content marketing strategies. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Araminta Robertson⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin 👉 ⁠⁠Jake Mayell⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠Yoann Pavy⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!