Demystifying the World of Podcasting PART 1: How Podcasts Can Help Business, Do Guests Get Paid, Podcast Networks Hard Truths, and How TF Call Her Daddy Inked a $60M Deal with Spotify

186: We all know podcasting blew up in the last 5-10 years. Huge shows like "Call Her Daddy" penned a $60M deal with Spotify (yes, that's an M for million), "Dirty John" turned into a TV show, and "Serial" is still a cult-fan favorite years later - we're still invested into what happened with Adnan's case. But what REALLY goes on behind the scenes? Why does it feel like such a mystical world sometimes? Why do some shows take off, and others don't? How do you even get guests - do you have ...