CDPs With Martin Kihn

Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs. Marty is the author of the book, "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement,” and SVP Strategy, Marketing Cloud at Salesforce. They discuss what a CDP is (what it should do and shouldn't do), use cases for each type of CDP, building a CDP vs buying one, determining if you are ready for a CDP, and clearing up some common misconceptions.