Cognitive Marketing Series: The Law of Least Effort

The Cognitive Marketing Series will take a look at the psychology of marketing, and examine why people make the decisions they do and how marketers can be more efficient and effective at achieving their desired outcomes. Hosts Bobby and Cole will take listeners for a ride "In the Cognitive Clouds," and focus on one principle per episode. The first episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort. The hosts discuss why being lazy isn't necessarily bad, and explain the value of marketer's putting themselves in their customers' shoes.