Innovation Series: How Lev Innovates in Marketing Cloud

This is the first episode of the Innovation Series -- where we will highlight experts from Lev, Salesforce, and our customers to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby Tichy and Cole Fisher talk with Brian Esham who is the Director of Emerging Services at Lev. Brian leads a team that is focused on the new technology coming out of Salesforce, and how to help Lev's customers use it to their fullest potential. Brian has been an integral part of leading Lev in creating innovative solutions like Abandoned Cart, integrating Datorama with Marketing Cloud, and connecting Interaction Studio data across the entire Salesforce ecosystem. Bobby, Cole, and Brian discuss why these solutions were created and how we did it.