Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud. This includes: + Don’t just “lift and shift” from one platform to another+ Make sure your business goals and objectives are front and center+ Marketo’s data model is very different from Salesforce Marketing Cloud+ Be mindful of the translations between Marketo and Salesforce Marketing Cloud + Create a process for syncing unsubscribes when transitioning between platforms