The Psychology of Why We Buy

Customers are constantly bombarded with ads and offerings every day, encouraging them to continually buy new products and services. But with so much noise in today's market, how can marketers and sales team increase their understanding of what encourages a customer to make a purchase?In this Level Up episode, join Jordan Kraus (Client Success Partner) and Tyler Williams (Managing Sales Director) as they break down why people make subjective decisions and then find objective reasoning to support their purchases. As well, they provide some best-in-class tips on how marketing and sales teams can ensure they are meeting their customers where they are emotionally throughout their buyer's journey.