Ultraviolet Keynote Sessions: Desirée Rogers

This is the second episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's Rachel Gilliam talks to Desirée Rogers. Desirée is the first black CEO and Co-Owner of Black Opal Beauty, former CEO of Johnson Publishing Company (creator of Ebony and Jet), and co-owner of Fashion Fair Cosmetics and BLK/OPL. She was also appointed by President Obama as White House Social Secretary, re-positioning the White House as the “People’s House” and implementing innovative events. Rogers offers insights on everything from how to make marketing work in a digital and global age, to how to talk about race and foster a positive, inclusive work environment.