Ultraviolet Keynote: The State of Marketing with Bobby Jania

Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everything marketers want to know about the current strategies, priorities, and challenges in the marketing landscape.Topics included in this episode touch on:Innovation as a priority for marketers and where to startAdopting A.I. and improving customer experiencesHaving access to the right data and how it impacts the businessData privacy and being good stewards of customer dataWhat's next for Bobby's team at Salesforce