cold email crash course: sending 1.5M emails per month

In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates. Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:05:33) The core thing for successful cold emailing is having a solid offer that actually solves the pain point of the market you're selling to.(00:11:36) Using intent signals like scraping LinkedIn followers or job postings can significantly improve the effectiveness of cold email campaigns.(00:17:46) Auto-creating accounts for potential customers and inviting them to try the product can be an effective lead generation strategy.(00:20:00) When managing cold email campaigns, it's more effective to focus on the contact-to-lead ratio rather than open rates or reply rates.(00:33:07) Creating content, especially video content, can significantly improve conversion rates and build trust with potential clients in the agency space.Host LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest Linkshttps://www.linkedin.com/in/nick-abraham/https://x.com/NickAbraham12https://www.leadbird.io/LandingCat: SEO for ecommerce - https://www.landingcat.com/