Buildin' Bitchin'

In the Sauce - A podcast by Heritage Radio Network

Starr Edwards is the Founder of Bitchin Sauce – the vegan dips and sauces that sell like hot cakes and get more popular every day. On this episode of ITS, Starr tells Ali the story of Bitchin', what makes the brand resonate so deeply with consumers, and how they've kept true to the core business and their identity while growing exponentially.