Building a Better Biscuit

Ayeshah Abuelhiga is the Founder & CEO of Mason Dixie Foods, the company taking on the Pillsbury dough boy one better-for-you biscuit at a time. On this episode of ITS, Ali and Ayeshah discuss how her Minority and LGBTQ-owned company is redefining Southern food, why the most important key to hiring is your authenticity and how consumer research can truly save the day. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.