Building a Better Coupon

Chris Tiffin is the Founder and CEO of Aisle, a cash-back rewards platform that works entirely through text. On this episode, Courtnie, Ali, and Tiffin talk about the marketing challenge of retail: Who is buying your product in store? What else are they buying? How do you incentivize repeat purchase when it's all opaque? Aisle is one of the tools brands are using as part of the solution.