Building a Brand Engine

In the Sauce - A podcast by Heritage Radio Network

Miguel Leal is the Co-Founder & CEO of SOMOS, a new, U.S.-based Mexican food company that he founded with KINDsnacks veterans Daniel Lubetzky and Rodrigo Zuloaga. On this episode of ITS, Miguel shares the secret he's learned as CMO at KIND and Cholula: What every winning company must have, and how it powers the brand and the business to greatness.