Building a Luxury Every Day Brand

Lindsey Boyd is co-founder of the Laundress, the company that’s been elevating laundry with nontoxic cleaning products since 2004, and was acquired by Unilever in 2019. On this episode of ITS, Ali asks Lindsey all about how she and her co-founder Gwen held on to their commitment to core customers and higher-quality ingredients as they expanded across the globe, and how the Laundress was an early example of content commerce, powerful brand partnerships and experiential retail.