Building a Place for Your Product

Corey Rateau is Senior Category Manager at Good Eggs, the e-commerce grocery business beloved by the Bay Area. On today's episode of ITS, Corey walks Ali through what buyers are looking for from brands. They discuss how choosing new brands is a fraction of a buyer's job, and how brands need to identify the role our product will play in a store's assortment. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.