Building Isn't About You

Sandra Velasquez is the Founder of Distro 101, a class focused on the nitty, gritty skills of grocery sales, distribution and merchandising. She is also the NYC Area Sales Manager for Van Leeuwen Ice Cream and National Sales rep for HiBAR, the plastic-free hair care brand. On this episode of ITS, Sandra walks Ali through the ideal cold-email to a grocery buyer, why it's not about you or your product, and above all, how sales is about service and support.