Building a Brand is an Art and Science.

Marisa Zupan is founder & CEO of United Sodas of America, the gorgeous, naturally sweetened sodas that look like an art installation. On today's episode of ITS, Marisa and Ali talk about brands as conceptual spaces, the connections between strategy and creativity, and how clarity and vision are at the foundation of all great brands. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.