Building Your Brand Story Doesn't Come With a Playbook

Melissa Duren Conner is a publicist and strategic thinker with 12 years of industry experience. As a partner at Jennifer Bett Communications, Melissa oversees overall brand strategy, positioning and execution for emerging, fast-growing companies including Andie, Magic Spoon, Recess, and Parachute. On this episode of ITS, Melissa and Ali talk about multi-channel brands needing multi-channel marketing strategies, why media trumps digital ads any day, and how to dig deep to understand your core consumer.