Episode 10: Building Great Content

Kiki Von Glinow is Founder of Toast Media Group, a consultancy that helps brands with digital growth as well as social media strategy and management. After 6 years at HuffPost, first as a journalist, then leading programming, digital analytics and email marketing, Kiki went out on her own to demystify it all for her clients. Kiki and Ali discuss everything Instagram: From the infamous algorithm to what makes good content, who's doing it right, what the future of digital looks like and, most importantly, why a brand MUST know it's audience. Intimately.