Episode 4: Building a Brand

Taryn Langer is Founder and President of Moxie Communications Group, the PR powerhouse that helped launch startups like Casper and Dollar Shave Club. In this episode of In the Sauce, Ali and Taryn discuss the importance of a clear brand story: Why is your product better? Who or what are you challenging and how? Taryn shares some failure stories, some incredible advice, and even gives Ali a bit of therapy.