Episode 53: Buidling Demand Vs. Creating Demand

Laura Davis Gross is the co -founder and CEO of Family Meal, a creative and marketing cooperative that helps emerging brands craft their stories, find their audiences and build their businesses.On this episode of ITS, Laura breaks down brand, marketing, messaging and listening. She and Ali discuss how to use consumer feedback to build trust with consumers and create an organic consumer base that holds fast and returns again and again.