Ep. 250: How to build a strong brand foundation ft. Bobby Gillespie

Bobby Gillespie spent years working in marketing and observed companies making the same mistake over and over again. And that mistake was trying to do marketing without first building a solid brand foundation. To address it, he created his own agency — Propr Design — where he helps companies do just that. In this episode, Bobby describes the process he takes clients through, including: Defining the company’s purpose and core values Identify your ideal customer profile Establishing a brand personality Get the details on all of this, and more, in this week’s episode.