Why Utility Matters with Vishal Garg of Better

In 2012, Vishal Garg and his wife tried to buy a home and quickly realized how inefficient the mortgage process was. As Vishal puts it, the mortgage industry acted as though the internet didn't exist. So in 2016, he founded Better to build an all-in-one platform to take customers through the entire home-buying process, from finding an agent, to securing a mortgage, to shopping for insurance. Five years in, Better has funded over $30.9B in home loans and last year alone, the company grew revenue by 850%. Vishal shares why his first move was applying for a mortgage nearly everywhere, why he believes home ownership will shift to a fractional model, and how the best way to grow is to center your customer relationship on utility.