Last Touch, Media Mix and Incrementality Measurement

INCRMNTAL: Podrick the Podcast - A podcast by Maor Sadra

Categories:

Business Technology

In this (short) episode, I'm talking about the differences between 3 methods of measurement: Last Touch, Media Mix, and Incrementality Measurement. There has been a lot of confusion between these, so I wanted to provide clarity and a comparison between these methods. (music: Bensound.com)