Orchestrating Measurements: Eran Friedman CTO & Co-Founder Singular

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest in this episode is Eran Friedman, CTO and one of the founders of Singular, one of the leading mobile measurement companies. Eran and Singular play a very important role in the measurement space, educating companies on the changes in measurement, and sharing a realistic and honest view of the paradigm changes.