The Brand vs. Performance Stand-off

Welcome to the recorded roundtable discussion, hosted by Fyber Focus and INCRMNTAL. We wanted to bring experts in “Brand” and “Performance” to hold the ultimate Stand Off between the two polarizing segments of digital marketing. We found that the two actually share a lot more with one another than we thought. In this roundtable, you can learn about new Top of the Funnel, Measurement in a post IDFA world, The impact of apple’s announcement on programmatic advertising and more We hope you’ll enjoy listening to this roundtable