Ep 256 - Understanding How Your Price Can Affect Player Behavior
Indie Game Movement - The podcast about the business and marketing of indie games. - A podcast by Andrew Pappas, Game Marketing Strategist and Consultant - Tuesdays
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We have discussed numerous times on the show that understanding player behavior and your audience is so important when it comes to marketing your game, but one thing we don’t think about much is how people react when money is involved. Understanding how price can change how people act can be a very daunting challenge, but knowing a little bit more about how it plays in someone’s decision to purchase your game can make a huge difference.
