Ep 272 - Acting on Data Insights and Attribution with Oscar Hogervorst
Indie Game Movement - The podcast about the business and marketing of indie games. - A podcast by Andrew Pappas, Game Marketing Strategist and Consultant - Tuesdays
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When you’re marketing your game, there’s lots of information you’ll need to process and understand in order to make the right decisions. However, sometimes it can be a challenge to know what information will help you achieve your main objectives. Thankfully, Oscar Horgervorst of Steam Data Suite shares the importance of how understanding insights and properly attributing the information to results can lead you to make the right decisions for your game’s sales and marketing efforts.
